BNY Mellon // Slowed-down Ad

BNYM Wealth Management has a very small, particular audience. Individuals with more than $20 million in investable assets. We wanted to make our audience feel we understood them, their wealth, and everything that comes with it. That’s how we came up with the campaign “We know, because we know you well”.

For this specific ask, we had to come up with an ad that would run mainly on business and finance podcasts. We knew that our target are busy people who speed up their podcasts. So we slowed down our ad.

This is how the ad sounded when you listened to your podcasts at a normal speed: